Jeff is reclaiming his unique digital identity with a sense of clarity.

From the Archives 03: A Brief Homage to Franklin Gothic

The Franklin Gothic typeface is the primary influence for nearly all MoMA materials; it’s the basis of our logo (see the top of your screen) and our official font “MoMA Gothic,” which were both created by Matthew Carter. We were happy to see that MoMA used a version of Franklin Gothic as long ago […]

Want to get in to Typography? Check out some of these cool Typography books


3 responses

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